As the Global Brand Marketing Director for Cook Medical’s Urology business, Shayna Martin has more than 15 years of experience in healthcare marketing. She started her healthcare marketing career at an Indiana-based agency where she focused on hospital marketing across a variety medical specialties and healthcare insurance companies throughout the United States. This role laid the groundwork that she continues to build on as she expands her understanding of the global healthcare community.
Shayna started her career with Cook Medical as a Brand Marketing Specialist in 2010. After a short stent with Indiana University in 2011, Shayna returned to Cook to serve as the Global Brand Marketing Manager for the Urology specialty and was later promoted to Director in 2016. Shayna is passionate about continuing Cook’s long-standing goal of partnering with physicians to continue to improve healthcare through innovation, collaboration, and education. Her ability to develop, foster, and strengthen relationships has helped her succeed in her role today.
Shayna graduated with a Bachelor of Arts in Journalism from Indiana University in Bloomington, Indiana, where she currently resides.
Ted Lamson (Neotract, Inc.)
Lee Sullivan (Boston Scientific Corp.)
Reinhard Zentner (Olympus Surgical Technologies Europe)
Ali Amiri (Karl Storz Endoscopy)
Michael Lerch (Dornier)
Koji Shimomura (Olympus Corp)
Walter Ryan (Cook Medical)
Kirsten Wyzanski (Boston Scientific Corp)
Sandra Tilden (GYRUS ACMI)
Marty Emerson (AMS)
Hans-Joachim Winter (Olympus Corp)
Evan Brasington (Boston Scientific Corp)
Gerald French (Cook Urological)
Connie Padden (Karl Storz Endoscopy), Anne Marie Crownfield (Karl Storz Endoscopy), Mary Froelich (ACMI)
Sybill Storz (Karl Storz Endoscopy)
John Abele (Boston Scientific)
Bob Quint (ACMI), Frederick Roemer (Cook)